A few years back, while helping a friend’s kid in choosing a college, I couldn’t help but think about my college search. At that time, I spent hours going through brochures, attending college fairs, and going for campus tours.
A few years ago, one of our real estate clients at IKF came to us with a huge problem. Their social media marketing for real estate was all over the place. They posted random pictures of properties daily, sometimes even without a clear call to action.
Going public is a huge milestone for any company, but before you can capture the interest of potential investors, you need to ensure your social media presence is IPO-ready.
Marketing as an advertising tool has changed tremendously with the advent of social media. Gone are the good old days when indoor marketing (TV, radio, newspaper) and outdoor marketing (Billboards, hoardings, bus and street advertising) were the only options available.
Social media has become a vital component of brand expansion. In fact, it has evolved into an ideal platform for showing your brand identity and expanding the existing customer base.
Social media marketing is that secret sauce that ensures your restaurant’s success. In India, social media has transformed the way restaurants conduct their business.
Managing a local business might seem difficult if you don’t use the best internet marketing tools. Word-of-mouth marketing or physical presence alone is not sufficient in the age of widespread digitisation to uncover a company’s unceasing profits.
In the dynamic realm of 2024, where social media is the digital marketplace, connecting with an online community is not just a marketing tactic – it’s a strategic imperative.
There’s no denying that social media has become a central element of brand promotion, customer engagement, and revenue generation.
In the constantly changing digital marketing landscape, businesses, particularly those in India, continually adapt to the variable stream of social media marketing. As we enter 2024
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